What Happened to All the Artists?

I don’t know about you, but my Instagram feed has become inundated with cute animals, compression socks, random beauty products (I don’t really wear makeup), natural disaster footage, and ads for things I may or may not need. I guess somewhere in my subconscious, those things appeal to me?

Don’t Get me Wrong but I love Cute Cats!

However, I am an artist, and almost all the accounts I follow are other artists, friends, food (my other passion), and small businesses I want to support. Frustratingly, until I took action (I’ll explain what I mean by this later), very few of them were making it through all the visual noise. I realised that I had become a victim of the dreaded algorithm. If I am not seeing my chosen content, neither are other people. Instead, we are watching cute, mindless videos from creators and influencers, and it is mind-numbing.

So what happened to all the artists? Where did they go? One of my favourite artists, Lisa Congdon, who became the artist she is today by connecting with a broader audience through social media spaces such as Instagram, commented on her own relationship with the platform. She mentioned how it does not define her, but it has become harder. She talked about her disdain for making reels and content that is inauthentic to her, and that fewer people are interacting with her posts. So if an artist like Lisa, who has been with IG from early on, built her business, and has been, in my opinion, pretty loyal to it, is struggling, what does that say for the rest of us creatives who want and need a space to show our art?

We are not just using it to get views, likes, shares, and grow our followers. It is about exchanging ideas, sharing our strengths and weaknesses, all in hopes of creating connections that allow us to be seen by others that could lead to potential sales and homes for our style of art.

I have been listening to the podcast Creative Pep Talk by Andy J. Pizza, and a recurring theme in several of his episodes is this idea: "You arT what you eat." It is the idea that the art you make is informed by the art you visually consume. For me, Instagram used to be that place where I went to see what other creatives were making and to be inspired. But when there is so much visual noise, and some (a lot) of it is garbage, the people who want to make genuine, heartfelt content get drowned out, and I just don’t see them anymore. So again I ask: Where are all the artists? Did they abandon ship? More food for thought: Will the art I make be a reflection of snarky memes and disaster videos?

So what do you do about it? I want to see and be introduced to new artists. I want to find work that inspires me, touches me, and visually excites me. I want people like Lisa Congdon to have a voice and platform—I want one too! I don’t know how long this will work, but I have been conducting an experiment based on the idea “You arT what you eat” from Andy J. Pizza. Every time I open IG, I use a set of parameters to navigate the space:

1. Like only artist pages.

2. Scroll through the multiple images of other creatives.

3. Read their descriptions.

4. Comment sincerely when I have something of substance to say.

The first time I did this intentionally, there were very few posts that I liked and only one I commented on. The second time, there were more! Now, when I open it up, I am seeing more artists than ads, fewer random content creators, and my targeted suggested accounts are other artists. I have had to slightly amend my parameters to favour the likes of people whom I already follow, as I want to see what they are up to. After all, I followed them for a reason. I only like and follow those whose work resonates with me because when I comment, I want to have something more to say than “Love it.”

What would happen if more people did this? Elected to see the content of their choosing? My challenge to you is to try it and see if you have similar results.


*Andy J. Pizza has more to say on the latest Social Media trends- if you want more affirmative actions listen to his episode 430 How to Break Fee From Serving Social Media in 3 Steps.